INTIMISM - NEXT GEN CONTENT

📸 INTIMISSIMI — NEXT GEN CONTENT
Type: Social-First Campaign & Brand Content

Location: Europe

Year: 2025

Role: Creative Director, Art Director, Director & Editor

The Brief
Creating a next-generation content package for Intimissimi centered on a modern vision of femininity, evoking comfort, elegance, and unapologetic self-expression. The goal was to bypass performative tropes and capture intimate, candid moments that feel authentic, elevated, and effortless.

The Approach & Craft
To build a social-first visual language that feels refined rather than stiff, I directed the project end-to-end, focusing on atmosphere, movement, and light:

Creative & Art Direction: Established a soft, high-contrast aesthetic centered on organic textures, warm ambient lighting, and intimate framing.

Cinematography & Subject Direction: Focused on natural movement rather than static posing, capturing subjects in their element to create a sense of ease and confidence.

Editorial & Color Grading: Crafted a fluid, rhythmic edit tailored for social platforms, paired with a custom color grade that enhances skin tones and subtle garment textures.

The Result
A cohesive suit of social-first video assets that balances luxury elegance with raw, comfortable intimacy, delivering high-performing content that resonates with a modern audience.

Services Provided:
Creative Direction & Visual Strategy

Art Direction & Concept Development

Video Production & Directing

Post-Production Editorial & Color Grading