CDLC BARCELONA BRAND EXPERIENCE

Type: Brand Experience, Live Production & Visual Identity

Year: 2024

Role: Co-Art Director & Live Experience Lead

The Overview
CDLC (Carpe Diem Lounge Club) is an iconic fixture in Barcelona’s nightlife and dining scene—a space where music, gastronomy, and high-end atmosphere converge. The objective was to build a cohesive visual and experiential identity that captures the venue's dual nature: the daytime warmth of its seaside dining and the high-energy pulse of its night events.

The Work & Role
Serving as Co-Art Director and Live Experience Lead, I operated at the intersection of brand vision, production, and subculture:

Co-Art Direction & Visual System: Co-developed the overall visual language, establishing guidelines for lighting, color palettes, and framing to ensure brand consistency across video content, social channels, and promotional materials.

Live Event Production & Floor Control: Managed on-site event execution, coordinating real-time atmospheric shifts between dining and club hours, ensuring seamless operations on the floor.

Community & Brand Ambassadorship: Acted as a key public liaison and cultural connector, representing the brand’s identity on the ground and fostering relationships with guests, artists, and key night-culture figures.

End-to-End Content Creation: Directed, shot, and edited high-impact video assets, applying custom post-production and color grading to mirror the venue's golden-hour aesthetics and nocturnal energy.

The Result
A comprehensive suite of visual assets and a live event narrative that authentically reflect CDLC’s identity: warm, energetic, refined, and deeply connected to Barcelona’s nightlife culture.

Services Provided:
Co-Art Direction & Visual Strategy

Live Event Production & On-Site Coordination

Cultural PR & Brand Ambassadorship

Video Production & Direction

Editorial Post-Production & Color Grading